Core Fitness - Spotlight Media Coverage

India’s only sports scientist, nutritionist and athlete Krushmi Chheda assembled her expertise and achievements to create a personalized consultation studio focusing on health, nutrition and fitness called CORE.  

CORE emanates from Krushmi’s educational prowess and credentials attained at coveted institutions like MSc in Sport & Health Sciences from University of Exeter, U.K and MSc in Clinical Nutrition with a specialization in Sports Nutrition from Roehampton University, UK. An international tennis player, a sports scientist & nutritionist, a Pilates mentor, and a personal trainer – Krushmi embodied all the facets to best personify what CORE stands for. 

The beginning of CORE surfaces from the deep-seated affirmation of the success achieved over the years at Kokilaben Dhirubhai Ambani Hospital as the head of the Clinical and Sports Nutrition and Pilates department alongside working with renowned international physiotherapist Heath Matthews and Ashish Kaushik, physiotherapist, Indian Cricket team. Krushmi has personally trained Olympians, IPL and Ranjee Trophy players, elite athletes from tennis, badminton, squash, swimming, football, golf, skating, athletics, triathletes and runners, celebrities, kids and young athletes looking to pursue their career in sport, fitness enthusiasts as well as individuals suffering from chronic conditions such as diabetes, thyroid, PCOS to achieve their fitness and performance goals. 

To promote this newly-opened fitness studio in Mumbai, we suggested an experiential PR route that invited members of the press for a one-on-one session with Krushmi, resulting in review and profile coverage's.