Avomexicano - Socia Media Management

Avomexicano is a newly launched homegrown F&B brand that aims to reset the oil consumption patterns in India. It is launched with a steadfast vision of making the most premium quality avocado oil accessible to consumers and educating individuals about the benefits of the oil for a healthy lifestyle. Avocado oil by Avomexicano can be called ‘one of the healthiest cooking oils in India’.

Avomexicano was looking at creating a strong presence on social media. After an initial conversation with the co-founders, X&Zero proposed a strategy that focuses on leading with organic content - a mix of brand-led and user-generated content and simultaneously building the platform as a community for food lovers.