Breast Cancer Now X Raishma

Raishma is a contemporary British couturier taking influences from cultures both east and west. Raishma uses authentic hand beading and thread work to veil delicate fabrics of georgette silks and tulle in her signature subtle colour palette. With a strict eye for detail and understanding the precise craftsmanship that goes into creating luxurious gowns, Raishma brings a designer influenced ready-to-wear collection to the market at affordable prices. Her fusion inspired aesthetic is unique and offers originality, thus allowing the collection to stand out distinctively.

Part of the brand's marketing strategy for the year was to align with charities and organisations that share values and ethos that its customers would appreciate and value. Keeping that in mind, we pursued a partnership between Raishma and the team at Breast Cancer Now and the Pink Ribbion Ball. This was a partnership we as a team and brand felt strongly towards. The partnership entailed participation in an auction and a hosting an event in Raishma's Marylebone store, raising funds for the charity.