Stosa Cucine was set to make its foray into South India with Bangalore-based dealers Mirius Interni to create awareness for the brand in the region. Being a B2B brand with its competitors investing heavily in traditional forms of advertising and sponsorship, the challenge was to create a buzz on a moderate budget. After meeting Nikhil Chopra, Director Mirius Interni and getting approvals from Leonardo Sani, Export Sales Director Stosa Cucine, we devised a plan that would focus on the press launch followed by sustenance PR.
Published by Times Group, Good Homes India is the ultimate guide to a well-styled home. As one of the most preferred and leading decor magazines, GoodHomes inspires its readers with cutting-edge trends, innovative styles and beautiful homes from across the globe. As true custodians of design, the magazine advocates the tagline "good design changes everything".
For Stosa Cucine's Bangalore store launch, we partnered with Good Homes magazine and its Editor Ronitaa Italia Dhanu (now Editor Elle Decor India). The main objective was co-host and invite key city architects, interior designers and influencers. The benefit achieved from this magazine association was pre-event (single page), event (double page) and post-event (single page) coverage in Good Homes. In addition to that, introduction to targeted design influencers, who the brand would be targeting over the course of its business.
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